The battle of marketing channels...
Dear reader and success seeking entrepreneur have you ever seen the diminishing return of your marketing efforts? What do I mean? Well, let's say that you used to advertise in Yellow Pages and you know that you are getting some leads from this marketing channel. Even better - you know how many are coming in (because you've read one of my previous newsletters about the importance of testing and measuring. And you've been committed to your business - so that you've implemented the measuring system) However lately you have found that this marketing channel produces less and less leads for your business. Giving you not sufficient return on your marketing dollar. It's time to revise your marketing strategy. And employ different marketing channels...(yes - not one, not two but many!) FACT! is that majority of your potential customers prefer to do their homework, before committing to actually enquiring with you. You see, as the customers we prefer no